A little less goes a long way…
A little less goes a long way in protecting Idaho's air quality. If everyone drove just 10% less it would significantly reduce harmful air pollution and keep the Treasure Valley under the standards set by the Environmental Protection Agency. Reducing other activities like painting or mowing your lawn on poor air quality days also helps to improve the air we breathe. Exceeding the standards put forth by the EPA can result in increased restrictions and control which impacts economic growth. It's our goal to encourage everyone to do their part... well all breathe a lot easier.