A little less goes a long way…
The Problem
In the summer of 2008, the Treasure Valley came dangerously close to being in non-attainment for Federal Ozone compliance levels. If the Valley reaches non-attainment for Ozone levels, not only would our populace experience impacts to public health, our local economy would be severely impacted.
A little less goes a long way in protecting Idaho's air quality. If everyone drove just 10% less it would significantly reduce harmful air pollution and keep the Treasure Valley under the standards set by the Environmental Protection Agency. Reducing other activities like painting or mowing your lawn on poor air quality days also helps to improve the air we breathe. Exceeding the standards put forth by the EPA can result in increased restrictions and control which impacts economic growth. It's our goal to encourage everyone to do their part... well all breathe a lot easier.